Pedal Pedal – Case Study

Pedal Pedal is a new UK retail brand and supplier of the highest quality bike gear.

Pedal Pedal approached us with a marketing plan and some brand guidelines and we built a site to support the new business on the Magento platform.

Pedal Pedal have now burst onto the UK scene with a website that boasts the best eCommerce functionality available and a bold clean design. Pedal Pedal’s goal is to stock a wide range of quality cycling equipment and accessories at great prices. As a premium brand they offer unparalleled customer service, the best products and a genuine passion for cycling.

Objective

Pedal Pedal are dedicated to upholding their brand values which focus on integrity and quality and so we were approached to design the company’s eCommerce website and bring it to life on a platform that would offer their customers a unique high-level of service. The business is focused on retail to end consumers and offers a massive catalogue of products. With the site needing to reflect the professional premium side of the brand it needed to showcase the best that is on offer whilst making the buying process painless for the end user.

Solution

Like all projects it began with an idea, a set of brand guidelines and a brief and quickly developed into a design concept. Once this was approved we came up with a full set of website designs that matched the brand identity that Pedal Pedal had been working on. The site was then developed on the Magento web design platform with additional functionality being developed specifically for Pedal Pedal which had never been used in a Magento site before.